I recently entered a graphic design competition to create a Privacy Trustmark logo – to become a brand-recognition icon that indicates that this particular product meets the privacy Commissioner’s seal of approval.
I entered 10 into the award – and am yet to find out if any of them become the winner. There was also a “People’s choice award.”
Logo design is a particularly enjoyable exercize – how to refine and distill a concept into a singular recognisable shape, image or graphic.
Through consultation with privacy experts in the industry, I refined a few key “privacy” symbols – the most obvious being that of a “lock” or padlock. other symbols used included ticks, eyes and fingerprints. Added to this, I tried to find some particular New Zealand imagery to mix in with the symbols.